There was to be no one man at the head of the Church with a mandate from God or man. This would be establishing a Pope, an image of the Papacy!
Beast
Bible Study Guides – The Papacy and Its Work
October 9, 2004 – October 15, 2004 – To the very close of time he [little horn of the fourth beast] will carry forward the work of deception. And the revelator declares, also referring to the papacy: ‘All that dwell upon the earth shall worship him, whose names are not written in the book of life.’ Revelation 13:8.
Bible Study Guides – The Third Angel’s Message
March 25, 2007 – March 31, 2007 – What is the essence of the third angel’s message? Revelation 14:9, 10. note: “In contrast to those who keep the commandments of God and have the faith of Jesus, the third angel points to another class, against whose errors a solemn and fearful warning is uttered: [Revelation 14:9, 10 quoted].”